| |
| |
|
Domain Name Information |
|
|
|
Domain Name - How To Pick One
Picking a domain name should be easy, right? Why, I'll just use my business name. Not so fast, Sparky. A good bit of thought should be given to selecting a domain name. A Cautionary Note Picking a domain name is like getting married. You are going to have to stick with it till the bitter end. People that use your site will come to know it by the domain name. Repeat visitors will often simply type in the domain name to get to the site, better known as "type in traffic". As an example, do you search for "Amazon" when you want to buy a book or do simply type in amazon.com? If Amazon were to change its domain name to Desert, there would be a lot of confusion. The same goes with your domain. Once you pick something, stick with it. Your Choices Well, the obvious choice is your business name, but it may not be the best. There are four significant issues to consider. First, is there something about your business name that makes using it as a domain an unwise choice? This situation typically arises if you have a long business name or have plural words. "Halstatt's Rip'n Marketing Campaigns, Inc." is going to be a horrible domain name. Clients are going to find it difficult to type in such a domain name. Double letter problems are a second issue that is entirely unique to the Internet. What if Sams Salon wants to use its business name as a domain? The "s" at the end of first word and beginning of the second can cause confusion. Is the domain name Samssalon.com or Samsalon.com? Confusing your users is a bad way to run a site. The third issue concerns the nature of your site and search engine optimization. If you are shooting for a particular keyword phrase, you may be better off using that keyword phrase in your domain name. Google, for instance, looks at the domain name when evaluating a site. If the words in your domain name are spaced with dashes, many believe it will help in the ranking process. This is why you see so many xxx-xxxx-xxx.com domain names on the net. If your business focuses on a very specific area, strong consideration should be given to using relevant keywords in your domain name. Finally, your domain name should end in ".com" and I don't want to hear any argument or see any rolling of the eyes. The simple fact is that when people think of sites, they always type in .com. Yes, there are other extensions and .us, .net, .biz, etc., may seem unique, but it kills your traffic. Pavlov and his dog experiments had it right. People have been mentally conditioned to type in .com, so don't select any other ending. If you do, a smart competitor will register the .com version of your name to get some free traffic. If you are really lucky, a porn site will do it! Take a breath before you select a domain name. Like a spouse, it can be either a good or bad choice. Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
MORE RESOURCES:
Domain-Names - Google News |
|
|
|
RELATED ARTICLES
What's In A Domain Name? Choosing a domain name is a very important first step for anyone starting a business on the Internet. This name is the first impression that strangers are going to have about you and your business. Domain Name Registration - Key Tips Domain name registration is a necessary, easy, andstrategically important first step in establishing an onlinepresence, whether for business or otherwise. A well-chosendomain name registration can set you up for success withyour new site in so many ways, the most prominent of thesebeing increased search engine traffic. Making Money with Expired Domains There are billions of websites and thousands more popping up each day and they all require a name. As competition on the Internet intensifies, more and more people are actively looking for a quality domain for their site. How to Profit from Expired Domain Name Registration After the dot com crash, expired domain names and expired domain name traffic have been a source of potential income. It is important to inexpensively obtain the automated tools required to track the thousands of domain name registration and abandoned websites that are removed from the domain registry and become available for purchase. Choosing Your Domain Name - Internet Marketing This is actually an important key to your business and sometimes its success. I will explain why through-out this article. A Little Secret About Public Domain Treasures I bet this little secret is going to get YOU excited.. Liberalization of in-Domains? Communications and IT Minister Dayanidhi Maran has -as Hindustan Times reports-some advice for Indian patriots: use in-domains for Websites and e-mail IDs to popularise Indian identity in the world.With India emerging as a global "labor" for IT, Indian companies should change the domain names of their Websites and e-mail IDs to in-domains, just like other countries. Does the Length of a Domain Registration Affect Your Search Engine Rank? Does the length of your website's domain name registration affect the search results at Google? This question has come up recently and a lot of website owners have been wondering about it, especially since it was mentioned in a patent awarded to Google in April. According to the patent, "Certain signals may be used to distinguish between illegitimate and legitimate domains. Free eBook: Business Domain Names Since every website needs a name, Dr. Steve Baba has written a free ebook that will help you obtain a brandable, memorable domain name at a reasonable cost, which will contribute to your brand equity and profits. Is Your Domain Costing You Traffic? You visited a great website some time ago that had some fantasticinformation on it. It is not easily found in search enginesresults so you decide to type the domain name into your favoritebrowser. 5 Tips For the Perfect Domain Name What is a domain name? A domain name is the location of your website on the Internet. Your domain name will be what you become known by online so it's important to get it right. Instant Traffic Using Expired Domains Every day thousands of domains 'expire' and are put back into the pool of available domains that anyone can register. They can be very valuable if you are looking for a quality domain for your online business, or if you want to re-sell them for profit. Choosing a Domain Name - One of the First Stops for Your New Website So, what is a domain name, or simply a domain? Well, the answer is also very simple: it`s your website`s name.Let`s get straight to the point: you can`t name your website however you like. Eu-Domains For Everybody Cologne,10 July 2004. ICANN accredited registar Secura announces today, that the company is accepting applications for the sunrise and real time period of eu-domains (https://www. Its Raining ccTLDs By now you've probably noticed the onslaught of unfamiliar domain name extensions popping up here and there. Like most domain name professionals, you've probably sat at your computer pondering whether or not you should kick out the extra cash to register some of these domain names. Investing in Great Domain Names when They Come for Sale Domain names are not just online identities anymore they are the most important asset an online company owns. There are businesses being spun out because the owner stumbled on a good domain name. The Value of a Good Domain Name Domain names to the internet are the as necessary as wheels on a car. All websites need a domain name; it is how your website is found on the internet by your potential customers. What is Domain Name Backordering? Domain names are the hottest net-real-estate on the internet. It's no wonder services like: "Domain Name Backordering" is available to the public. 8 Tips for Choosing a Domain Name If you're just starting out on the Internet, choosing a domain name is one of the first major decisions you will have to make. I won't say that choosing a name for your site will determine the overall success or failure of your online business. How Do I Buy a Domain Name? Q: I'd like to buy a domain, but I discovered that it's already registered by a bulk domain buying company (just check negres.com).
|
| Home | Site Map | |
| © 2007 |
